Craneworld Blog

Current perspectives, insights, technology, and implementations. Spectacle and emotional impact. A future that looks bright.

The superpowers of Retail Media are already available for agencies and brands

Retail media is significantly changing the marketing landscape, offering unprecedented ways for brands and agencies to reach consumers.

More to read

6 strategies to remain profitable when scaling up in-store retail media networks

Scaling up an in-store retail media network becomes a necessity for many retailers as the market grows rapidly. In this blog, we tell you how to do it while remaining profitable.

Why should media companies be interested in (in-store) retail media?

Retail media is the biggest transformation in marketing right now. Media companies are in danger of being left as bystanders in the game unless they take an active role. There is a major business opportunity for them in in-store retail media.

Content tips

In-Store retail media

Monetize your in-store audiences

Sensory marketing

Direct route into human emotions and imagination

Digital Signage Audit

Free audit to help you on developing your DS network

Even more posts

Audiences as an asset

Audiences are turning into a valuable asset for retailers with the rise of in-store retail media. This blog post examines the numerous ways how value is gained in media sales.

In-store retail media in practice: Trade partner self-services

Trade partner self-service is one of the key sales channels for in-store retail media. This blog post explores what they are and how your organization can benefit from them.

In-store retail media success factors: Content automation

One of the key capabilities of in-store retail media is content automation. This blog posts explains what it is, and which specific solutions should you be looking to develop it.

The role of data in in-store retail media

Getting the data for in-store retail media has sometimes been a real challenge. In this blog post, we explain why it shouldn’t be and why you should be thinking about the value it creates instead.

Get results with Multisensory Marketing

We interviewed Markus Ranne, the owner of K-Supermarket Hertta, regarding the results of the multisensory center. See what Markus thought about the device and our collaboration.

The future of brick-and-mortar retail lies in multisensory experiences

One of the most significant "unfair competitive advantages" of brick-and-mortar is its ability to offer experiences that appeal to customers' senses.

Digital signage buyer - do you know how to buy smart?

The tremendous growth pace of retail media is rapidly changing the Digital Signage industry. As the industry evolves, buyers are also required to have an entirely new business vision and technological understanding.

Stay tuned for more posts