Craneworld Blog

Now is an excellent time to examine different aspects of in-store retail media – what’s trending right at this moment in time, and where are we heading next?

This is the first part of the "New Era of Retail Media Network" video series, which explains what the network developed in collaboration between Aller Media, Craneworks and Doohlabs is all about.

Bauer Media, Craneworks, and Doohlabs have initiated a collaboration aimed at building a new external audio advertising network. The focus areas of this development are retail media and new audio advertising touchpoints.

Retail media is already breaking out of the boundaries of traditional retail. This blog post explains this phenomenon and tells where we are heading next.

Scaling up an in-store retail media network becomes a necessity for many retailers as the market grows rapidly. In this blog, we tell you how to do it while remaining profitable.

Retail media is the biggest transformation in marketing right now. Media companies are in danger of being left as bystanders in the game unless they take an active role. There is a major business opportunity for them in in-store retail media.

Trade partner self-service is one of the key sales channels for in-store retail media. This blog post explores what they are and how your organization can benefit from them.

One of the key capabilities of in-store retail media is content automation. This blog posts explains what it is, and which specific solutions should you be looking to develop it.

Getting the data for in-store retail media has sometimes been a real challenge. In this blog post, we explain why it shouldn’t be and why you should be thinking about the value it creates instead.

We interviewed Markus Ranne, the owner of K-Supermarket Hertta, regarding the results of the multisensory center. See what Markus thought about the device and our collaboration.

One of the most significant "unfair competitive advantages" of brick-and-mortar is its ability to offer experiences that appeal to customers' senses.

The tremendous growth pace of retail media is rapidly changing the Digital Signage industry. As the industry evolves, buyers are also required to have an entirely new business vision and technological understanding.