1. Digital Signage Displays
Invest in digital display boards to advertise your products, offers, and campaigns. These displays are dynamic and attractive, encouraging customers to buy more. Explore various indoor displays, window displays, and outdoor displays.
2. Product Information Points and Purchase Guidance
Create product information points where customers can learn more about products. Provide interactive content and apps to help customers make purchasing decisions, such as scanning stations, self-service kiosks, and AI assistants. Offer expert purchase guidance or personalized services to enhance the customer experience and encourage purchases.
3. In-Store Retail Media Audio Advertising
Think of in-store retail media audio advertising in broader terms of audio branding. Audio can create an engaging soundscape for your brand across all spaces and media, leaving a lasting positive impression. Audio branding is part of multisensory brand communication and comprehensive brand design, aiming to convey the company’s identity and values uniquely and influence the customer relationship both short- and long-term. Learn more about our audio advertising solutions.
4. Seasonal Campaigns
Leverage seasonal events, such as Christmas or summer sales, by creating attractive campaigns. Use in-store advertising to promote special offers and discounts.
5. Personalized Recommendations
Use customer data to provide tailored recommendations based on shopping behavior. Such recommendations can increase sales and customer loyalty.
6. Sensory Marketing
A multisensory approach can increase product sales by several hundred percent. Sensory impact is the most effective way to influence customer emotions and desires. In retail environments, traditional visual or audio solutions often drive buying behavior. A multisensory approach combines these with scents, creating a comprehensive solution for sensory marketing. Learn more about sensory marketing and multisensory solutions.
7. Experiential Marketing Events
Organize exciting events or workshops in-store where customers can try products or participate in activities. These events can attract customers and boost sales.
8. Gamification
Gamified elements activate customers and create engaging experiences. Digital games can use motion sensors to track players' movements, allowing them to control characters and gameplay with their body. Games can also be controlled via mobile devices, dance mats, wireless buttons, or even by analyzing the movements or sounds of large groups of people. Share game results on social media leaderboards while collecting customer data for future campaigns. Examples can be found on our Augmented Media page.
9. Loyalty Programs
Develop or enhance customer loyalty programs that reward customers for their purchases. Utilize in-store advertising to highlight the program and promote its benefits.
10. Collaboration with Local Brands
Partnering with local brands can increase the visibility and appeal of your store. Offer them advertising space or organize joint events.
Summary
In-store retail media offers numerous opportunities to earn revenue and improve customer experience. Innovation, customer relationships, and timely campaigns are key success factors. Experiment with different methods and monitor their impact on sales—continuous development and adaptation are critical to success.
