BCN encompasses everything needed for real-time information, dynamic content, and advertising campaign creation and distribution, even in complex display and audio networks and channel structures.
Modern in-store retail media means monetizing valuable customer insights as audiences for advertisers. BCN is equipped with state-of-the-art data-driven targeting, media sales, and trade partner marketing tools.
The BCN platform operates on nearly all media players available on the market, both external and internal (SoC) players.
Fortunately, no. Throughout the entire software development process, we have focused on usability and ease of use. Training on the BCN platform takes less than an hour, and after that, users are ready to create, schedule, and target their first campaigns.
No, the BCN platform supports nearly all new and old digital signage media players. It works with operating systems such as Samsung/Tizen, LG/WebOS, Android, MacOS, Windows, and Linux. In the most exotic cases, an external media player can be added to the display, thus integrating it into the network.
Yes. The BCN platform integrates well with basic retail systems (e.g., DAM, PIM, POS) and excels at leveraging contextual information. This significantly enhances advertising intelligence. We have delved into the topic in our blog: In-store retail media success factors: Content automation
Yes indeed. BCN Digital Signage Audio functions both as a standalone audio system and in conjunction with informational and advertising displays. You can manage recurring announcements and audio ambiance with it, but you can also create audio advertising channel and sell audio space just like you would with display media space. Read more about digital signage audio.
Sensory marketing aims to influence purchasing behavior by creating moods, emotions, memories, pleasure, and associations without burdening human cognitive processing. There has been a lot of research and scientific evidence on the impact of senses on purchasing behavior and brand building - with our own customers, we have observed up to a 200% increase in sales of the marketed product category. Read more about sensory marketing and about our solutions for it.
Oh, where do I begin :) BCN is clearly the most versatile solution on the market, with everything available in one package. Even if you don't currently need all its features, they're ready for you as your business evolves. In addition, the key selection criteria for our customers have been reliability and an easy-to-use, intuitive interface. The BCN platform and service are available in Finnish (and of course, English). By choosing the BCN platform, you also support Finnish work. Our website only scratches the surface of all the platform's features. Get in touch with us to arrange a more detailed presentation.
