Retail media can be operated both online and in-store. Inside the stores, it happens mainly on digital screens and as audio advertising.
Digital signage is mission-critical in in-store retail media, as it is used in operating the screen networks for distributing ads. In-store retail media is also data-driven and automatized, thus a sophisticated software platform to run media business operations is needed.
Main elements for in-store retail media
Craneworks is an end-to-end provider of in-store retail media networks providing not only the needed screens, maintenance, and support but also the best in-store retail media platform, developed by its sister company, Doohlabs. It consists of all the needed elements for retail to operate a retail media business either by itself or with a media sales partner.
