Watch other parts of the series:
Part 1: The New Era of Retail Media Network - Part 1
Part 2: How to Join the New Craneworks, Doohlabs, and Aller Media Nordic Retail Media Network?
---
Did you know that the new retail media network offers all brick-and-mortar retailers the opportunity to commercialize their audiences and join forces with other physical stores by building a shared network?
A retail media network formed by multiple retailers creates the potential for brick-and-mortar stores to generate completely new revenue streams while simultaneously serving customers better and more precisely. A store can adapt to the type of customer group currently present or focus on selling the products in demand at that moment. When customer experience is further enhanced with scents, sounds, lighting, and targeted content, we can significantly and sustainably influence customer buying behavior.
If you’d like to hear more, Jarno Rantala at +358 44 358 5651 is available to help.
---
Aller Media Nordic is a Nordic media and marketing company with over 150 years of experience. It represents over 60 leading media brands and reaches over half of Nordic women. More information about Aller.
Craneworks is Finland's leading and largest Digital Signage company, specializing in retail media networks and sensory influence. Visit our homepage.
Doohlabs is an advanced in-store retail media software platform that enables retailers and media companies to build their own retail media networks and monetize audiences for advertisers. Learn more about Doohlabs.
