Retail mediassa tapahtuu

Retail Media eli Kaupan alan Media on ilmiönä Suomessa ja maailmalla huikeassa kasvussa. Uusia Retail Media -verkostoja syntyy lähes päivittäin ja ala muuttuu ja kehittyy jatkuvasti. Täältä voit seurata Retail Media ilmiön uutisia ja tapahtumia, sekä maailmalla, että kotimaassa.

Retail media outlook: $3bn market, race for scale and 50% inventory surge forecast as big guns resist standardisation, Amazon wedges broader BVOD market

Australia Post launching retail media network

Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo.

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle

Chain Store Age

Giant Eagle links retail media network to in-store TVs

Retail TouchPoints

In-Store Retail Media Flexes to Move Beyond Digital Screens

Digital Signage Pulse

DPAA member profile: Alchemy Media’s first Digital Retail Network

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Grocery Retail Media - A Launchpad For New CPG Products

Global Travel Retail Magazine

WHSmith launches first in-store travel retail media network

North American travel retailer WHSmith has partnered with commerce media company SMG to create what it says is the first travel-focused, in-store Retail Media Network (RMN) in North America.

Sisältövinkkejä

Kaupallista yleisösi mainostajille

Aistimarkkinointi

Suora väylä mielikuvien maailmaan

Selvitä ilmaiseksi verkostosi kehitystarpeet

lisää Retail media -uutisia

Walgreens’ ill-fated Cooler Screens partnership reveals in-store retail media challenges

Mediocre technology and outdated store infrastructure doomed Walgreens’ partnership with smart screen provider Cooler Screens, according to a Bloomberg report.

How Will Retail Media Grow This Year?

Path to Purchase Institute

It’s Full Speed Ahead for CVS and Screens In-Store

Edeka Launches National Network

Why 2025 could be a pivotal year for retail media networks

Measurement, omnichannel solutions, programmatic OOH: Top retail priorities for 2025

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Here are three areas retailers should prioritize in 2025, according to industry experts.

Grocery Retail Media Networks Are Evolving – Here’s How And Why

With every company entering the ad business, here’s what to expect from retail media networks in 2025

What retailer marketers should be thinking about in 2025

What’s trending in media retail networks

Retail media trends in 2025: From leaders at Ocado, Nectar360, Uber and more

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs.

Chain Store Age

Best Buy Canada expands scope of retail media network

5 Retail Media Partnerships That Should Totally Happen in 2025

The Korea Bizwire

Retail Media Networks: The Future of Advertising in South Korea

According to a report by the Korea Broadcast Advertising Corporation (KOBACO), the global RMN market is expected to reach $136.1 billion by the end of 2024, with projections of over $176 billion by 2028—a 40% growth.

The Wall Street Journal

Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions

IGA buys media company to streamline in-store promotions

Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media

Internet Retailing

ANALYSIS The trouble with omnichannel

Internet Retailing

OMG buys Interpublic to create world’s largest ad agency network: what does it mean for retail media?

What Walmart’s, Target’s Q3 earnings mean for retail media

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks.

Retail media best practice: the five things that every brand needs to know

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

12 Tips For Optimizing Retail Media Investments

ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium.

Retail TouchPoints

In-Store Retail Media: Focus on the Shopper, Not the CPM

Digital Signage Pulse

Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership

Retail Media Month UK Town Hall & In-Store Webinar

As part of the DPAA’s ‘Retail Media Month’ they have two more events both happening this Wednesday. Due to the transformative potential of in-store retail media for DOOH growth, all webinars in November will be open to non-members as well.

PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain

Digital Signage Pulse

EG America, the fifth-largest convenience store chain in the U.S., joins Axionet retail media network

2025 Will See Retail Media Networks Launch A Charm Offensive

Western Union Launches Media Network Business Offering Brands Unparalleled Reach and Engagement with Globally Diverse Audiences

Western Union’s first-party transactional data and deep insights into diverse audiences offer brands exceptional reach and engagement.

Digital Signage Pulse

~30% of Australian Retail Media spending will be allocated from existing traditional media budgets by 2025

Pharmacies are ready to get more mileage as retail media networks

Retail TouchPoints

Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

RCC And @IABCanada Retail Media Survey

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.

Retail Media Is Hot, But There’s Friction

DPAA Declares November Retail Media Month

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month.

Retail Media Networks: Present And Future

Vistar Media Appoints Head of Retail Media

Vroom Delivery program brings retail media to smaller c-stores

How Georgia-Pacific creates value by investing in retail media networks

E Ink, Hanshow Launch 13.3-Inch Full Color E-Paper Display For Retail

Why retailers are moving into ‘execution mode’ for in-store retail media

Invidis Background

Retail Media Is Not DooH

In-Store Retail Media Monthly Newsletter — October

Grocery Gazette

Co-op expands digital media with 300 front-of-store screens

Digital Signage Today

Emerging technologies revolutionizing the shopping experience

Sharp Presents First Outdoor E-Poster

MarketingCharts

Marketers Are Satisfied with Retail Media’s Impact, Remain Focused on Sales

Advertisers have said they’re spreading their retail media spending across more than lower-funnel objectives, but the predominant goal remains increasing sales, according to research from Quartile.

Retail media networks under scrutiny amid calls for transparency and accountability

5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes

Tesco expands retail media offering with new measurement framework

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.

Criteo Supports Retail Media Network Launch For Department Store Belk

Starttaa in-store retail media nyt – Tehosta myyntiäsi ja vahvista brändiäsi!

Tesco praises Clubcard and retail media growth as profit jumps 10%

What’s on grocers’ radars as retail media plows ahead

Albertsons gets into CTV ads and changes up in-store retail media with new pilots

What Marketers Should Know About the In-Store Media Revolution

4 Observations on Retail Media from DMEXCO

Physical Stores Next Big Canvas For Media: Acosta Group Research

Afterpay builds its own retail media network

Kivijalan vahvuudet retail mediassa

Miten mukaan uuteen Craneworksin, Doohlabsin ja Aller Media Nordicin retail media - verkostoon?

What to know about privacy laws when collecting personal data on shoppers

In-store retail media has the potential to fuel and fund customer-facing technology in stores

How Kroger is using standardized metrics to boost its retail media network

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

In-Store Retail Media Monthly Newsletter — September

3 trends reshaping retail media in 2024: Search holds its value, while competition heats up

5 Minutes with T-Mobile’s Kevin McGurn

What will it take to unlock in-store retail media?

Aller Mediasta tulee yhteispohjoismainen mediayhtiö Aller Media Nordic

What will it take to unlock in-store retail media?

VMO launches retail media network: VMO Shop

Retail media networks need to differentiate themselves and work with third parties to win advertisers’ limited budgets

oOh! still confident on retail media play to join brand-demand dots, defend against rival incursions

Chain Store Age

Home Depot in new partnership to enhance retail media network

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say

In-store Retail Media – Missä mennään nyt?

There’s more in-store for retail media: Unlocking the power of in-store retail media

Webinar at Thursday, November 14, 2024

Walmart’s ad unit extends blockbuster growth streak, boosting profits

IAB Finland:n toiminnanjohtaja Pasi Raassina haastattelussa

In-Store Retail Media Monthly Newsletter — August

Walmart is bringing ads to an aisle near you as retailers chase new moneymakers

Why CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in Retail Media

How Walmart Business Is Revolutionizing B2B Shopping With AI: A Deep Dive Into The Future Of Retail

Walmart builds wide lead among US retail media networks, report finds

Media, Ads + Commerce

The In-Store Retail Media Flywheel

The inevitable rise of self-service platforms in retail media networks

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024

Aller Media, Craneworks, and Doohlabs join forces to promote Retail media

Regional grocers hit their stride with retail media

What happens when retail media overtakes TV advertising?

Roundel's Sarah Travis on How the Retail Media Network Is Preparing for the Future

Behind the Scenes of 7-Eleven’s Retail Media Network

The Media Leader

What most people are missing about retail media

Internet Retailing

Costco launches beta version of its retail media network

In-store retail media spend will hit $1 billion in 2028

Costco is building out an ad business using its shoppers’ data

Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website.

4 (more) retail media networks worth watching

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