Retail mediassa tapahtuu

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month.

Advertisers have said they’re spreading their retail media spending across more than lower-funnel objectives, but the predominant goal remains increasing sales, according to research from Quartile.

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.

Webinar at Thursday, November 14, 2024

Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website.