Watch other parts of the series:
Part 2: How to Join the New Craneworks, Doohlabs, and Aller Media Nordic Retail Media Network?
Part 3: The Strengths of Brick-and-Mortar in Retail Media
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A Retail Media Network for Mid-Sized and Smaller Operators
The companies have joined forces to accelerate the broader adoption of retail media in Finland and to make it easier for mid-sized and smaller operators in the retail sector, as well as other businesses with audiences of interest to advertisers, to get involved.
Starting retail media operations independently requires significant investments in various areas, from organizing media sales to building technical capabilities. This collaboration-enabled network offers companies a low-barrier opportunity to test the attractiveness of their audiences to advertisers and to explore the additional revenue potential that the network can generate.
This collaboration in brick-and-mortar retail media is internationally at the forefront of development. Worldwide – especially in the U.S. – there are already a few similar in-store retail media networks, but they typically focus on specific regional operators, such as convenience store chains. This domestic network can also include industries on the fringes of traditional retail and other entities with audiences that advertisers want to reach. Aller Media's ability to create multi-channel campaigns for clients that reach consumers at different stages of the purchase journey further enhances its reach.
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Aller Media Nordic is a Nordic media and marketing company with over 150 years of experience. It represents over 60 leading media brands and reaches over half of Nordic women. More information about Aller.
Craneworks is Finland's leading and largest Digital Signage company, specializing in retail media networks and sensory influence. Visit our homepage.
Doohlabs is an advanced in-store retail media software platform that enables retailers and media companies to build their own retail media networks and monetize audiences for advertisers. Learn more about Doohlabs.
